Sans Superellipse Yota 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, sportswear, industrial, sporty, techy, retro, assertive, impact, sturdiness, display, geometric, blocky, squared, rounded corners, compact counters, ink-trap like notches.
A heavy, squared sans with rounded-rectangle construction and tight, rectangular counters. Strokes are uniform and dense, with frequent interior cut-ins and notch-like joins that sharpen corners and open up tight areas. Curves resolve into superellipse-like rounds rather than true circles, giving O/C/G/S a boxy rhythm. Terminals are flat and blunt, and overall spacing reads sturdy and compact, producing a strong, poster-like texture in text.
Best suited to large sizes where its angular notches and compact counters can be appreciated—headlines, posters, packaging, team or event graphics, and bold brand marks. It can also work for short UI labels or signage when space is limited, though longer text will feel dense due to the tight interior spaces.
The tone is forceful and mechanical, with a purposeful, engineered feel. Its squared geometry and deep cut-ins evoke industrial labeling and sporty headline typography, while the rounded corners keep it friendly enough for playful, retro-leaning graphics.
Designed to deliver maximum visual punch through squared, rounded forms and sculpted interior cut-ins, aiming for a robust display voice that stays legible under heavy weight. The consistent geometric language suggests an emphasis on strong silhouettes and a contemporary-industrial character.
Distinctive narrow apertures and inset joins create a chiseled silhouette, especially in letters like M, W, and S. Numerals follow the same blocky logic, with chunky forms and simplified interior shapes that prioritize impact over delicacy.