Sans Normal Ahmav 2 is a very bold, very narrow, monoline, upright, tall x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Fritz Display' by Designova, 'Gotham' by Hoefler & Co., 'Prelo Compressed' by Monotype, and 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, condensed, punchy, retro, assertive, industrial, space saving, high impact, headline focus, signage clarity, brand voice, blocky, rounded, compact, high-contrast counters, tight spacing.
A compact, condensed sans with heavy, monoline strokes and broadly rounded corners. Forms are built from sturdy verticals and smooth, circular curves, producing a dense texture with small, enclosed counters in letters like B, P, R, a, and e. Terminals are clean and mostly flat, with subtle softening that keeps the shapes from feeling purely geometric. The overall rhythm is tight and vertical, with a large x-height and short extenders that help the lowercase read solidly at display sizes.
It works best for display applications such as headlines, posters, event graphics, and signage where space is limited but impact is needed. The condensed proportions make it useful for packaging panels, labels, and branded lockups that must fit into narrow columns while staying highly visible.
The font projects a bold, no-nonsense voice with a hint of retro signage and poster typography. Its narrow build and chunky shapes feel energetic and insistent, lending a confident, attention-grabbing tone that reads as practical rather than delicate.
The design appears aimed at delivering maximum visual weight in a tight horizontal footprint, combining simple monoline construction with rounded, robust shapes for reliable readability at large sizes. Its consistent, compact rhythm suggests an intention for bold display typography suited to practical, attention-driven communication.
Numerals follow the same condensed, heavy construction and hold up well alongside uppercase in headline settings. In continuous text, the dense color and tight internal spaces create a strong block of tone, favoring short phrases and large sizes over extended reading.