Print Umdam 2 is a light, very narrow, low contrast, italic, short x-height font.
Keywords: packaging, posters, greeting cards, social media, headlines, playful, casual, friendly, quirky, breezy, human warmth, informality, approachability, handmade feel, everyday notes, monoline, rounded, upright slant, loose, hand-drawn.
A monoline handwritten print with a gentle rightward slant and softly rounded terminals. Strokes feel pen-drawn and slightly irregular, with subtle wobble and occasional tapered joins that keep the texture human rather than mechanical. Letterforms are narrow and tall with open counters and simple construction; curves are smooth and the overall rhythm is light and airy. Uppercase forms are clean and approachable, while lowercase shapes stay compact with short ascenders/descenders and a tidy, uncluttered silhouette.
Works best for short-to-medium display copy where a personal, friendly voice is desired—such as packaging blurbs, posters, invitations, greeting cards, and social media graphics. It can also suit UI accents or labels when a human touch is more important than strict typographic regularity.
The tone is informal and upbeat, suggesting quick note-taking or a friendly personal message. Its mild irregularities and relaxed slant create a conversational, approachable feel with a touch of whimsy rather than polish or formality.
The design appears intended to capture an easy, everyday handwritten print look: consistent enough for continuous text, but deliberately imperfect to preserve warmth and personality. It prioritizes approachability and quick readability over formal structure.
In text, spacing appears intentionally loose and hand-set, helping maintain readability despite the narrow forms. Numerals follow the same casual drawing style, matching the letters in stroke behavior and rounded, open shapes.