Sans Normal Ogli 10 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, sturdy, clean, impact, clarity, modernity, approachability, robustness, geometric, rounded, compact, high-impact, clear.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, giving counters and apertures a solid, compact feel. Terminals are clean and largely squared-off, while curves (notably in C, O, S, and 8) remain generous and even. The lowercase shows simple, sturdy construction with a single-storey a and g, short-to-moderate ascenders, and a compact overall rhythm suited to dense settings.
This font performs best in headlines and short text where its wide, weighty shapes can carry visual hierarchy. It suits branding and packaging that need a strong, approachable presence, and it can work well for signage or interface headers where high impact and straightforward forms are desired.
The overall tone is confident and contemporary, with a friendly neutrality that reads as practical rather than expressive. Its weight and width create a bold, assertive voice that feels straightforward, dependable, and modern.
The design appears intended to deliver a robust, no-nonsense sans with rounded geometry and strong color on the page. Its proportions and simplified lowercase suggest a focus on impactful display use while preserving clear, familiar letterforms.
Round letters maintain consistent curvature and stable interior space, which supports clarity at display sizes. The numerals match the letterforms in weight and width, with a particularly strong, graphic presence in 0, 8, and 9, reinforcing a cohesive, signage-like texture.