Sans Normal Apkim 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Acherus Feral' and 'Acherus Grotesque' by Horizon Type, 'Merel' by Inhouse Type, 'Boston' by Latinotype, and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: ui text, web content, signage, brand systems, presentations, modern, neutral, clean, friendly, functional, versatility, legibility, clarity, modernity, simplicity, geometric, rounded, open, crisp, even.
A clean sans serif with a geometric backbone and softly rounded curves. Strokes are even and consistent, with smooth circular bowls and open apertures that keep counters clear. Terminals are largely straight and crisp, and the overall rhythm is steady and uncluttered, balancing simple geometry with mild humanizing touches in joins and curves. Numerals follow the same straightforward construction, with clear, easily distinguished forms.
This font is well-suited to UI copy, web and mobile reading, and general-purpose editorial text where consistent texture and clear letterforms are important. It also fits signage and wayfinding at moderate sizes, and works effectively for contemporary branding and presentation materials that need a tidy, dependable sans.
The tone is modern and neutral, leaning friendly rather than technical due to the rounded proportions and calm, even texture. It reads as straightforward and approachable, suited to contemporary interfaces and brand systems that want clarity without austerity.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity, consistency, and a modern geometric feel. Its restrained detailing and stable proportions suggest it was drawn to perform reliably across a wide range of everyday design contexts.
Spacing appears comfortable and consistent in the sample text, producing an even gray value at paragraph sizes. Uppercase forms are clean and stable, while lowercase shapes maintain legibility through open counters and uncomplicated silhouettes.