Sans Normal Sumat 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, sports graphics, energetic, sporty, friendly, retro, casual, dynamism, approachability, display impact, modern casual, oblique, rounded, soft terminals, open counters, high slant.
This typeface has a pronounced italic slant with smooth, rounded construction and softly tapered stroke endings. Letterforms lean on oval and circular geometry, producing open counters and a clean, uncluttered silhouette that stays consistent across cases. The stroke flow feels continuous and slightly calligraphic in motion, but remains largely monolinear with gently modulated joins. Widths vary noticeably from glyph to glyph, giving the alphabet a lively rhythm while maintaining even baseline alignment and sturdy, confident shapes.
It works best for display-driven applications such as branding, headlines, posters, and packaging where a sense of motion and friendliness is desired. The sturdy, rounded shapes also suit sports and lifestyle graphics, promotional materials, and short editorial callouts where emphasis and personality matter more than dense text setting.
The overall tone is energetic and approachable, with a sporty, forward-moving feel driven by the strong slant and rounded forms. It reads as casual and friendly rather than formal, suggesting motion, optimism, and contemporary informality with a subtle retro flavor.
The design appears intended to deliver a confident, forward-leaning voice with rounded, readable forms that stay clean at larger sizes. Its variable rhythm and softened terminals suggest a focus on approachable impact—dynamic enough for attention, but restrained enough to remain legible and versatile in common display contexts.
Uppercase forms are compact and punchy, while lowercase shows more character through rounded bowls and lively diagonals. Numerals are similarly curvy and slightly stylized, matching the italic momentum and maintaining clear differentiation at a glance.