Sans Normal Ihmiw 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Rounded', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, ui labels, friendly, playful, approachable, modern, soft, soften tone, increase friendliness, modern clarity, casual display, rounded, monoline, bubbly, open counters, smooth.
A rounded, monoline sans with softly blunted terminals and generous curvature throughout. Strokes maintain an even thickness with minimal modulation, and joins are smooth, producing a cohesive, rubbery silhouette. Counters are open and broadly oval, with a large, circular O and a similarly round 0; overall proportions lean wide with comfortable sidebearings that keep text airy. The lowercase shows simple, single-storey forms (notably a and g) and a tall, clean ascender rhythm, reinforcing a straightforward, contemporary construction.
Well suited to branding and packaging where a friendly, contemporary sans can signal approachability. Its sturdy strokes and open shapes also make it effective for headlines, posters, and short UI labels where clarity and warmth are both desirable.
The typeface reads warm and personable, with a lighthearted, easygoing tone driven by its rounded corners and smooth, inflated shapes. It feels informal without becoming messy, suggesting a welcoming, consumer-friendly voice suited to upbeat messaging.
The design appears intended to deliver a modern, approachable sans voice by combining geometric round forms with softened terminals and a steady monoline rhythm. It prioritizes a smooth texture and friendly personality that stays legible at display and medium text sizes.
Capitals have a consistent, geometric roundness (C/G/O/Q) that anchors the set, while diagonals (V/W/X/Y) remain softened at the ends to preserve the overall gentleness. Numerals are clear and rounded, matching the letterforms closely and maintaining the same soft-terminal logic for a unified texture in mixed text.