Slab Square Itma 1 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, retro, confident, playful, punchy, expressive, display impact, retro flavor, friendly boldness, dynamic emphasis, slab serif, bracketed, rounded, bouncy, soft corners.
A heavy, right-leaning slab serif with prominent bracketed serifs and rounded joins that soften the mass. Strokes show clear thick–thin contrast, with swelling curves and tapered transitions that give letters a lively, sculpted feel rather than a rigid geometric build. Counters are compact and forms are slightly irregular in width, creating a buoyant rhythm across words while maintaining strong color and clear silhouettes. Numerals and capitals carry the same bold, cushioned terminals, helping the set read as cohesive in display sizes.
Best suited to display typography such as headlines, posters, branding marks, packaging, and short emphatic statements where its chunky slabs and energetic slant can carry personality. It can also work for signage or labels when set with generous tracking and adequate size to preserve counter clarity.
The overall tone is exuberant and nostalgic, with a friendly swagger that feels at home in mid-century-inspired and sign-painting-adjacent aesthetics. Its strong slanted stance and chunky slabs project confidence, while the rounded shaping keeps the voice approachable and a bit humorous.
This font appears designed to deliver maximum impact with a warm, retro-leaning slab-serif voice—combining bold weight, visible contrast, and a dynamic italic posture to create an attention-grabbing display texture. The slightly variable widths and rounded bracketing suggest an aim toward expressive, humanized lettering rather than strict industrial uniformity.
The italic angle is pronounced enough to create motion in lines of text, and the bold serifs add a distinctive texture that becomes a defining pattern in longer phrases. Because the internal spaces are relatively tight, the design favors larger sizes where its contrast and bracketing can be appreciated without crowding.