Sans Superellipse Yeju 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Nitro & Turbo' by Hoefler & Co. (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, apparel, sporty, dynamic, aggressive, techy, retro, speed emphasis, high impact, brand presence, display clarity, oblique, slanted, compressed counters, ink-trap hint, rounded corners.
A heavy, forward-slanted sans with broad proportions and softly squared, superellipse-like curves. Strokes are chunky and compact with relatively tight counters and small apertures, while corners and terminals are rounded rather than sharp. The design leans on geometric construction, using flattened curves and sturdy joins that keep forms dense and cohesive at display sizes. Numerals and capitals follow the same muscular, streamlined rhythm, producing a consistent, speed-oriented silhouette across the set.
Best suited to short, high-impact settings such as sports identities, team or event graphics, esports and motorsport-themed materials, posters, and punchy promotional headlines. It can also work for logo wordmarks and apparel where bold slanted lettering is part of the visual language, but it’s less comfortable for extended text due to tight counters and strong slant.
The overall tone feels fast and forceful, like sports branding and performance graphics. Its slant and mass suggest motion and urgency, while the rounded-square geometry adds a modern, engineered feel with a slight retro racing flavor.
The design appears intended to deliver maximum impact with a strong sense of motion, combining wide, geometric shapes with rounded-square curves for a streamlined, contemporary display look.
Spacing appears intentionally tight and the interior shapes are compact, which boosts impact but can reduce clarity in smaller sizes or long passages. The italic angle is strong enough to read as a design feature rather than a minor oblique, and the rounded terminals help prevent the heavy strokes from feeling overly harsh.