Script Wulu 7 is a regular weight, very narrow, low contrast, italic, very short x-height font.
Keywords: logotypes, packaging, greeting cards, invitations, headlines, playful, whimsical, retro, friendly, romantic, hand-lettered charm, decorative caps, friendly branding, vintage flair, loopy, bouncy, rounded, monoline, ornate.
A flowing, calligraphic script with a right-leaning slant and smooth, rounded terminals. Strokes read as largely monoline with gentle modulation, and the forms rely on generous loops, curled entry/exit strokes, and occasional swash-like caps. Uppercase letters are decorative and prominent, with frequent flourishes and open counters, while the lowercase maintains a tidy, rhythmic cadence with compact bowls and long, curved ascenders/descenders. Spacing and connections feel handwritten rather than mechanically uniform, giving the alphabet a lively, slightly irregular texture in text.
Best suited for short to medium display settings where its loops and flourishes can be appreciated—brand marks, boutique packaging, café menus, greeting cards, and event invitations. It can also work for pull quotes or section headers when paired with a restrained sans or serif for body copy.
The overall tone is cheerful and personable, combining a vintage sign-painter sweetness with a lighthearted, whimsical bounce. Its loops and curled strokes add a romantic, celebratory feel without becoming overly formal.
The design appears intended to deliver a charming, hand-lettered script with decorative capitals and an easy, flowing rhythm, prioritizing personality and warmth for display typography.
Capitals tend to be the visual anchors, often wider and more embellished than the lowercase, which helps create a headline-forward personality. Numerals are simple and rounded, matching the script’s soft stroke endings and maintaining the handwritten character alongside the letters.