Sans Other Apma 2 is a very bold, normal width, monoline, upright, normal x-height font.
Keywords: posters, headlines, children’s, packaging, logos, playful, quirky, friendly, cartoonish, bouncy, expressiveness, approachability, humor, display impact, rounded, chunky, irregular, tilted, high-contrast counters.
A heavy, rounded sans with chunky strokes and softly curved corners, built from simple geometric masses. Letterforms show intentionally irregular stance and rhythm: many glyphs lean or wobble slightly, with uneven internal spacing that creates a hand-cut, animated feel. Counters are generally large and open for the weight, with circular and oval bowls in characters like O, o, e, and 8, while diagonals (A, V, W, X, y) are broad and blunt-ended. Overall spacing reads lively and non-uniform, emphasizing character over strict typographic regularity.
Best suited for short, attention-grabbing copy such as posters, headlines, cover art, product packaging, and logo wordmarks that benefit from a humorous, friendly voice. It can also work well for children’s materials and playful event promotions where a bold, animated rhythm is desirable.
The tone is upbeat and comedic, with a buoyant, off-kilter energy that suggests cartoons, kids’ media, and playful branding. Its deliberate wobble and chunky silhouettes make it feel approachable and expressive rather than formal or technical.
The design appears intended to deliver maximum personality through simplified, rounded forms and a purposely uneven, hand-made rhythm. Its emphasis is on expressive silhouettes and approachable charm rather than typographic neutrality.
The sample text shows strong impact at display sizes, where the shifting angles and varied widths become a defining texture. Because the shapes are bold and idiosyncratic, longer passages can feel visually busy compared to more regular sans designs.