Serif Normal Upbup 9 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, posters, formal, literary, classic, refined, space saving, classic tone, editorial clarity, elegant emphasis, hairline serifs, tall proportions, sharp terminals, bracketed serifs, high-waisted capitals.
A tall, condensed serif with crisp, finely tapered serifs and a disciplined vertical rhythm. Strokes show clear thick–thin modulation without becoming overly delicate, and terminals often end in sharp, wedge-like points that reinforce a sculpted, calligraphic feel. Counters are relatively narrow and vertical, with compact bowls and a tight overall set; curves are controlled and slightly tense rather than round and relaxed. Numerals and capitals follow the same narrow, upright structure, creating a consistent, elegant texture in text and a striking, columnar presence in display sizes.
Well suited to headlines and subheads where a compact, sophisticated serif is needed, especially in editorial layouts. It can work for book and magazine titling, cultural posters, and formal invitations, where its tall proportions and crisp detailing add hierarchy without requiring large widths.
The tone is formal and literary, suggesting traditional publishing and classic signage rather than casual or playful use. Its narrow, high-contrast detailing reads as refined and authoritative, with a slightly dramatic edge from the sharp terminals and taut curves.
The design appears intended to deliver a traditional text-serif voice in a condensed footprint, balancing readable structure with refined sharpness for editorial emphasis and space-efficient typography.
The condensed proportions emphasize verticality, giving headings a space-saving, high-impact look. In running text the tight counters and pronounced modulation create a lively, editorial texture that benefits from comfortable sizes and adequate line spacing.