Slab Contrasted Ugpu 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype, 'Mundo Serif' by Monotype, 'Portada' by TypeTogether, and 'Antonia' by Typejockeys (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, book covers, confident, retro, industrial, collegiate, editorial, impact, heritage feel, sturdiness, display clarity, brand presence, blocky, bracketed, ink-trap hints, compact counters, heavy serifs.
A heavy, assertive slab serif with broad proportions and strongly bracketed rectangular serifs. Strokes show noticeable contrast for a slab, with tightened joins and slightly pinched interior corners that read like subtle ink-trap behavior at display sizes. The design keeps a steady vertical stance with sturdy bowls and compact apertures, producing dense word shapes and a firm baseline presence. Numerals match the caps in mass and width, with squarish terminals and a consistent, punchy rhythm.
Best suited to display typography where weight and structure are an advantage: headlines, posters, sports or collegiate branding, bold packaging, and book or album covers. It also works well for short, high-impact editorial subheads and pull quotes where a strong typographic voice is desired.
The tone is bold and no-nonsense, blending a vintage print feel with an industrial, poster-ready solidity. It carries a collegiate and editorial headline energy—confident, a bit nostalgic, and built to command attention rather than disappear into the page.
The letterforms appear designed to deliver maximum impact with a classic slab-serif framework, prioritizing bold readability and a distinctive, print-forward texture. The consistent heft and bracketed serifs suggest an aim toward branding and titling applications that need a sturdy, recognizable silhouette.
At large sizes the sharp interior notches and strong serif blocks add character and texture; in longer settings the dense counters and tight apertures can make color build quickly. The uppercase is especially dominant, while the lowercase maintains the same muscular construction for emphatic subheads and callouts.