Sans Normal Vumap 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Sharp Sans Condensed' by Monotype, and 'Miso' by Mårten Nettelbladt (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, casual, punchy, approachability, display impact, informality, nostalgia, rounded, soft corners, chunky, compact, bouncy.
A compact, heavy sans with rounded terminals and softly squared curves that keep counters open and legible. Strokes are broadly even, with subtle organic wobble that gives the outlines a hand-drawn steadiness rather than geometric precision. The forms are vertically oriented and slightly condensed, with simple, sturdy construction in both uppercase and lowercase; joins and corners are smoothed, and bowls tend toward oval shapes. Numerals match the same chunky, rounded rhythm, reading clearly at display sizes.
Best suited to headlines and short passages where its heavy, rounded shapes can carry personality—posters, signage, packaging, and brand marks in playful or lifestyle contexts. It can also work for bold callouts and labels where a friendly tone and quick readability are priorities.
The overall tone is approachable and upbeat, with a slightly nostalgic, poster-like flavor. Its softened shapes and gentle irregularity add warmth and personality, making text feel informal and friendly rather than corporate or technical.
The design appears intended to deliver a warm, characterful display sans that stays readable while avoiding sharpness or strict geometry. It balances compact proportions with open counters to remain clear in attention-grabbing settings.
Spacing and proportions create a lively cadence in running text, with letters feeling snug and energetic. Distinctive rounded details (such as the circular i/j dots and the soft-angled diagonals) reinforce the informal, hand-crafted impression without sacrificing clarity.