Sans Normal Afmaj 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Britanica' by Monotype, 'Otoiwo Grotesk' by Pepper Type, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: ui labels, wayfinding, branding, headlines, presentations, modern, clean, efficient, dynamic, neutral, clarity, modernization, subtle emphasis, versatility, neutrality, oblique, geometric, rounded, crisp, corporate.
This is an oblique sans with smooth, rounded construction and consistently low stroke modulation. Curves read as clean ellipses and circles, while joins and terminals stay crisp and unadorned, producing a tidy, contemporary silhouette. The slant is steady across caps and lowercase, and spacing feels even, giving lines a controlled, forward-leaning rhythm. Numerals are similarly streamlined and open, matching the letterforms’ straightforward geometry.
It works well for interface text, signage-style labeling, and other contexts where clarity and a contemporary tone matter. The oblique stance makes it particularly effective for headlines, callouts, and brand messaging that needs a gentle sense of speed or emphasis without resorting to high contrast or decorative detail.
The overall tone is modern and businesslike, with a subtle sense of motion from the oblique angle. It feels clear and efficient rather than expressive, projecting a practical, contemporary voice suited to informational or brand-forward settings.
The design appears intended as a versatile, contemporary oblique sans that prioritizes clear geometry and consistent rhythm. Its restrained detailing suggests it was drawn to perform reliably across general communication needs while adding a modest, built-in emphasis through slant.
Round counters and open apertures keep the texture light and legible, while the consistent slant adds emphasis without becoming dramatic. The shapes maintain a balanced, no-nonsense look that stays cohesive from headline sizes down to paragraph text in the sample.