Sans Normal Pogof 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Predige' and 'Predige Rounded' by Type Dynamic, 'Aksioma' by Zafara Studios, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, playful, punchy, retro, high impact, approachability, display voice, brand presence, rounded, soft-cornered, blocky, compact, sturdy.
A heavy, rounded sans with thick, even strokes and softly squared terminals. The shapes favor broad curves and simplified geometry, producing compact counters and a dense color on the line. Uppercase forms are sturdy and slightly condensed in feel, while the lowercase keeps simple, single-storey constructions with minimal detailing. Numerals and punctuation match the same blunt, rounded construction, emphasizing uniform weight and strong silhouette over fine modulation.
Best suited to headlines, posters, packaging, and storefront-style signage where a strong, rounded voice is desirable. It can work for short brand statements and logo wordmarks that need a friendly, high-impact presence; for long passages, its dense color and tight counters are likely to feel heavy.
The overall tone is upbeat and approachable, with a chunky, cartoon-adjacent friendliness. Its bold presence reads confident and energetic, leaning toward a vintage display sensibility rather than a strict technical neutrality.
The design appears intended to deliver maximum impact with a warm, non-threatening personality. By combining very thick strokes with rounded, simplified forms, it prioritizes bold readability and characterful display use.
Tight interior spaces and broad joins make the letterforms feel solid and poster-ready, especially at larger sizes. The dot on i/j and other small features are simplified and robust, reinforcing the font’s emphasis on legibility through mass and shape rather than delicacy.