Sans Superellipse Riroh 7 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, refined, editorial, modernist, calm, crisp, editorial elegance, premium branding, modern refinement, display clarity, high-contrast, calligraphic, bracketed serifs, sharp apexes, open counters.
A slender text face with strong vertical stress and noticeable stroke contrast, pairing hairline-like horizontals with firmer stems. Forms are tall and compact, with generous spacing and open apertures that keep words airy at larger sizes. Curves are smooth and controlled, while terminals and joins are clean and precise; the overall drawing favors crisp geometry over softness. Numerals and capitals maintain the same taut rhythm, with a consistent baseline and disciplined proportions that read as composed and editorial.
Best suited to display and editorial settings such as magazine headlines, pull quotes, and refined brand wordmarks where its contrast and slender build can shine. It can work for short passages at comfortable sizes, especially in high-quality print or high-resolution screens, and excels when paired with ample leading and breathing room.
The tone feels elegant and poised, with a contemporary, fashion-forward refinement. Its lightness and contrast give it a sophisticated, slightly dramatic presence without becoming ornate. Overall it communicates clarity, restraint, and a polished premium sensibility.
The design appears aimed at delivering a modern, premium text-and-display voice: tall proportions, crisp contrast, and controlled curves that produce an elegant, contemporary editorial look.
Capital shapes show sharp apexes and narrow proportions that create a vertical, architectural cadence. Lowercase characters keep counters open and legible, with a tidy, restrained treatment of bowls and shoulders. The overall color on the page is light and shimmering, emphasizing whitespace and line rhythm.