Sans Normal Furuh 3 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, subheads, posters, branding, packaging, airy, modern, friendly, casual, clean, space saving, clarity, approachability, modern display, editorial tone, condensed, rounded, monoline, open counters, tall.
A tall, condensed sans with monoline strokes and softly rounded terminals. Letterforms are built from simple curves and straight stems with open, generous apertures, producing a clear, vertical rhythm. Capitals feel narrow and architectural, while the lowercase introduces a slightly more human, handwritten looseness in shapes like a, g, and y. Numerals follow the same slender proportions with smooth curves and consistent stroke endings.
Works well for headlines and subheads where a slim footprint is useful, such as posters, editorial display, and compact branding applications. It can also suit packaging and lifestyle materials that benefit from a clean, personable voice and a tall, elegant silhouette.
The overall tone is light-footed and approachable, with a clean contemporary feel. Its narrow, airy construction gives it a refined, understated personality, while the rounded finishes keep it friendly rather than severe.
The design appears intended to provide a compact, contemporary sans that stays readable through open shapes and rounded terminals, offering a friendly alternative to more clinical condensed grotesques.
Spacing appears even and calm, supporting long lines of text without feeling dense. The mix of geometric simplicity and subtle humanist irregularity creates a distinctive texture that reads modern but not rigid.