Sans Contrasted Mago 7 is a light, very wide, medium contrast, upright, normal x-height font visually similar to 'Graphite' by Adobe (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children's media, playful, quirky, friendly, retro, hand-drawn, approachability, personality, informal readability, distinctive branding, rounded, informal, open counters, bouncy, geometric.
A rounded, monoline-leaning sans with gently modulated strokes and soft terminals. Letterforms favor broad proportions and open counters, with subtly irregular curvature that reads as hand-influenced rather than strictly geometric. Uppercase shapes are simple and airy, while lowercase forms keep a clean, single-storey feel in places (notably the "a" and "g"), contributing to an easy, casual rhythm. Diagonals and joins are crisp but not sharp, and numerals echo the same wide, open construction with a lightly stylized, sketch-like finish.
Well-suited for branding and packaging that benefits from an approachable, personable voice, as well as posters, short headlines, and playful editorial callouts. It can work for brief text blocks where an informal, friendly texture is desired, especially at larger sizes.
The overall tone is approachable and slightly whimsical, with a relaxed, contemporary-retro flavor. Its wide stance and rounded detailing give it a friendly presence that feels conversational rather than formal or corporate.
The design appears intended to deliver a personable sans with distinctive, hand-touched character while maintaining clear letter separation and open shapes for readability. Its wide proportions and rounded construction suggest a focus on warmth and visual ease in display-driven settings.
Spacing and sidebearings appear generous, helping the wide forms breathe in text. The design shows small idiosyncrasies—especially in curves and terminals—that add personality without turning into overt display ornamentation.