Serif Normal Viba 7 is a very light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, fashion, refined, dramatic, editorial impact, premium tone, elegant display, modern classic, hairline, didone, modern, crisp, delicate.
A crisp modern serif with hairline-thin unbracketed serifs and extreme thick–thin modulation. The letterforms are upright and stately, with a relatively wide stance and generous internal space in rounds like O and Q. Curves are smooth and taut, terminals are sharp, and the joins stay clean, giving the design a precise, polished rhythm. Lowercase shapes are elegant and open, while numerals echo the same high-contrast structure with fine, needle-like details.
Best suited to display settings where its contrast and fine details can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, and large-format editorial layouts. It can work for short text passages at comfortable sizes with adequate leading and high-quality output, but it reads most confidently as a statement face.
The overall tone is sleek and sophisticated, projecting an editorial, runway-ready elegance. Its dramatic contrast and delicate finishing convey exclusivity and formality, with a cool, contemporary refinement rather than a warm, bookish feel.
The design appears intended to deliver a contemporary Didone-like elegance: wide, confident proportions paired with razor-thin serifs and high contrast for maximum sophistication and impact. It prioritizes visual glamour and crisp typography over utilitarian neutrality.
In continuous text the hairlines and thin serifs become visually prominent, creating a shimmering texture and a strong sense of verticality. The ampersand and punctuation match the same sharp, pared-back construction, reinforcing a consistent, high-fashion voice.