Sans Normal Urdin 3 is a regular weight, very narrow, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, elegant, dramatic, refined, space saving, luxury tone, dynamic emphasis, editorial impact, condensed, slanted, calligraphic, crisp, stylish.
This typeface is a sharply slanted, condensed design with pronounced thick–thin modulation and crisp, tapered terminals. Forms are built from smooth, stretched curves and narrow counters, creating a tight, vertical rhythm with a forward-leaning motion. Capitals are tall and streamlined, with simple, clean joins and minimal ornament, while lowercase shows a more calligraphic flow—especially in letters like a, g, y, and z. Numerals follow the same narrow, high-contrast construction, with elegant curves and fine hairlines that emphasize a sleek profile.
Best suited for headlines, pull quotes, magazine titling, and fashion or lifestyle branding where a sleek, upscale voice is desired. It can also work for short bursts of display text on posters or packaging, especially where a narrow footprint helps fit longer words without losing presence.
The overall tone is polished and stylish, leaning toward fashion and contemporary editorial aesthetics. Its steep slant and dramatic contrast add energy and a sense of luxury, while the restrained detailing keeps it refined rather than decorative.
The design appears intended to deliver a modern, high-style italic voice with dramatic contrast and space-saving proportions, balancing clean, sans-like simplicity with a subtle calligraphic sensibility for expressive display typography.
At larger sizes the hairlines and tapered endings read as crisp and sophisticated, while in smaller settings the tight proportions and high contrast can make spacing and counters feel visually dense. The design’s forward momentum is consistent across uppercase, lowercase, and figures, giving text a strong, unified slanted texture.