Serif Normal Ulmun 10 is a very light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, luxury branding, posters, editorial, luxury, refined, airy, editorial tone, premium feel, display impact, refined contrast, hairline, crisp, delicate, elegant, formal.
This serif typeface is defined by extremely fine hairlines paired with sharper, darker thick strokes, producing a pronounced contrast and a sleek, polished texture. Serifs are small and crisp, with a modern, controlled feel rather than a soft or bracketed build. Uppercase proportions read tall and statuesque, with generous interior space in rounds like O and Q and a light overall color on the page. The lowercase keeps a measured rhythm with a two-storey g, compact ear and terminals, and a restrained, precise modulation; numerals follow the same high-contrast, fashion-forward construction.
It performs best in display settings such as magazine headlines, fashion and beauty layouts, luxury branding, and elegant posters where its contrast and delicacy can be appreciated. It can work for short editorial blurbs or pull quotes when set with comfortable spacing and sufficient size to protect the hairlines.
The overall tone is elegant and editorial, conveying luxury and formality through its razor-thin details and poised verticality. It feels cool, confident, and premium—more runway and magazine than rustic or casual.
The design intent appears to be a contemporary, high-fashion serif that emphasizes precision, contrast, and an airy page color. It aims to deliver a premium editorial voice with refined detailing suited to sophisticated typographic compositions.
In text, the thin horizontals and delicate joins create a shimmering, high-end texture that favors clean printing and generous sizing. The sharp contrast and fine terminals make it visually striking in headlines, while longer passages appear light and refined rather than dense.