Sans Superellipse Yidu 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, racing themes, headlines, posters, logotypes, sporty, dynamic, aggressive, futuristic, confident, speed emphasis, high impact, modern tech, brand punch, headline focus, oblique, extended, compact apertures, rounded corners, angular cuts.
A heavy, forward-slanted sans with extended proportions and a strong, compact rhythm. Letterforms are built from rounded-rectangle geometry with softened corners, while terminals and joins often resolve into sharp, angled cuts that add speed and bite. Counters are relatively tight and apertures tend to be narrow, keeping silhouettes dense and high-impact. Curves in C/O/S and the numerals read as squarish superellipses rather than true circles, and the overall texture is dark and continuous in lines of text.
Best suited to display settings where impact and motion are desired—team identities, sportswear graphics, esports/event titles, posters, and short, punchy marketing lines. It also works for bold UI headings or product branding where a technical, speed-driven aesthetic fits, but it is less ideal for long-form reading due to its dense color and tight apertures.
The tone is fast and assertive, evoking motorsport, athletic branding, and action-forward UI styling. Its slant and chamfered details convey momentum and competitiveness, while the rounded-rectangle construction keeps it feeling modern and engineered rather than ornamental.
The design appears intended to combine modern rounded-rectangle construction with aggressive, speed-implying cuts and a strong oblique stance, producing a compact, high-energy display voice for branding and titles.
The most distinctive traits are the squarish round shapes, the consistent oblique stance, and the mix of rounded outer corners with crisp internal angles. In the sample pangrams the dense spacing and narrow openings create a strong headline voice; small sizes may require generous tracking to preserve clarity.