Sans Normal Kurav 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Lemon Milk Pro' by Marsnev (names referenced only for comparison).
Keywords: headlines, branding, posters, sports identity, advertising, sporty, confident, energetic, modern, friendly, emphasis, motion, impact, modernity, rounded, oblique, geometric, clean, compact.
A slanted sans with a sturdy, even stroke and generously rounded curves. The drawing leans toward geometric construction—circular bowls and smooth joins—while keeping apertures fairly open for clarity. Terminals are clean and mostly blunt, and the overall texture is dense and steady, with a compact feel in the letters that helps words hold together as a strong block. Numerals match the same rounded, solid construction and sit comfortably alongside the capitals and lowercase.
Best suited to headlines, campaign copy, and brand marks where a strong, forward-leaning voice is helpful. It works well for sports or tech-adjacent identity systems, packaging callouts, and short-to-medium text settings where you want emphasis without ornament.
The combination of a forward slant and substantial weight gives the type a driven, upbeat tone. It reads as contemporary and pragmatic, with a friendly softness from the rounded forms while still projecting assertiveness suitable for attention-grabbing copy.
The design appears intended to deliver a modern, energetic sans that combines geometric roundness with an oblique stance for motion and emphasis. It prioritizes impact and cohesiveness in word shapes while keeping letterforms simple and broadly readable.
Uppercase forms show simplified, athletic-style proportions with rounded corners and minimal detailing, and the lowercase follows with single-storey shapes where expected (notably the ‘a’ and ‘g’). Counters are compact but not pinched, supporting legibility at display sizes while maintaining a punchy presence in text lines.