Sans Normal Afres 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'New Lincoln Gothic BT' by Bitstream, 'Ricardo' by Bureau Roffa, 'Endeavor' by Lucas Tillian, 'URW Form' by URW Type Foundry, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: ui text, editorial, branding, headlines, packaging, modern, clean, friendly, dynamic, legibility, modern utility, subtle emphasis, friendly tone, versatility, humanist, oblique, rounded, open, smooth.
This is a slanted sans with smooth, low-contrast strokes and softly rounded curves throughout. The drawing favors open apertures and simple, uncluttered construction, with a steady rhythm and generous counters that keep letters clear at reading sizes. Terminals are clean and mostly sheared/angled in keeping with the overall oblique posture, while round letters stay broadly circular and even. Figures are straightforward and legible, with a clear, contemporary structure that matches the letterforms.
It works well for interface copy and product typography where clarity and a modern tone are important, and it also scales nicely to headlines thanks to its clean shapes and smooth curves. The oblique stance makes it a good choice for emphasis in editorial layouts, pull quotes, short marketing lines, and brand applications that want a subtle sense of motion.
The overall tone feels contemporary and approachable, with an energetic forward lean that adds motion without becoming flashy. Its rounded geometry and open forms read as friendly and calm, making it suitable for modern, everyday communication rather than austere or technical branding.
The design intent appears to be a versatile, contemporary oblique sans that stays highly legible while adding a touch of momentum and warmth. Its restrained detailing and open forms suggest an emphasis on broad usability across both text and display contexts.
The italic angle is consistent across capitals, lowercase, and numerals, giving text a cohesive, flowing texture. Spacing appears balanced and even in the sample paragraphs, supporting comfortable continuous reading while still feeling crisp in display lines.