Sans Normal Omdoj 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, direct, energetic, impact, clarity, solidity, simplicity, utility, compact, sturdy, rounded, clean, contemporary.
A compact, heavy sans with broad, rounded bowls and smooth joins that create an even, solid texture in text. Curves are generously rounded, counters are relatively open for the weight, and terminals read clean and modern without decorative flourishes. Proportions lean sturdy and slightly condensed in feel, with a consistent rhythm across capitals, lowercase, and figures.
Well suited to headlines, posters, packaging, and branding where a bold, readable sans is needed at medium to large sizes. It also works for UI labels, navigation, and signage-style applications where quick recognition matters, though its heavy color will be most comfortable when used with generous spacing and not for long-form paragraphs.
This typeface projects a confident, straightforward voice with a contemporary, no-nonsense attitude. Its friendly roundness keeps it approachable, while the strong color on the page gives it an assertive, attention-grabbing tone.
The design appears intended to deliver strong visual presence while remaining highly legible in short bursts of text. Its rounded geometry and consistent stroke behavior suggest an emphasis on clear, modern communication with a friendly edge rather than a technical or ornamental expression.
The uppercase set reads particularly stable and geometric, while the lowercase keeps a simple, single-storey feel in round letters, supporting a cohesive, contemporary texture. Numerals are robust and clear, designed to hold their shape at display sizes.