Sans Normal Jobim 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Touvlo' by Monotype, 'Mantey' by Salamahtype, 'Figgins Standard' by Shinntype, and 'Tenso' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, bold, confident, friendly, impact, momentum, approachability, modernity, display, oblique, rounded, chunky, soft corners, forward-leaning.
A heavy, forward-leaning sans with rounded, compact forms and smooth curves. Strokes are broadly uniform with minimal contrast, producing dense, sturdy silhouettes and strong color on the page. Terminals are mostly blunt and softly eased, while counters remain open enough to keep letters from clogging at larger sizes. The overall rhythm is energetic and slightly compressed by the slant, with simple, geometric construction and clear, modern proportions across caps, lowercase, and figures.
Well suited to punchy headlines, posters, and display typography where strong presence is required. It can work effectively for branding systems—especially in sporty or energetic contexts—and for packaging or promotional graphics that benefit from bold, rounded shapes. Best used at medium to large sizes, where its heavy weight and slanted stance can carry the message with clarity.
The tone is assertive and energetic, with a sporty, headline-forward feel. Its rounded geometry adds friendliness, keeping the boldness from feeling harsh. Overall it reads as confident and modern, geared toward motion and impact rather than quiet refinement.
The design appears intended to deliver maximum impact with a modern, approachable voice: a bold oblique sans that emphasizes speed, momentum, and confidence while staying friendly through rounded geometry and simple letterforms.
The italic angle is prominent and consistent, creating a strong sense of forward movement. Numerals and capitals appear especially solid and poster-ready, while the lowercase maintains a clean, uncomplicated structure that supports fast scanning in short bursts of copy.