Slab Contrasted Pivu 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co., 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Tabac Slab' by Suitcase Type Foundry, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, sturdy, confident, retro, collegiate, industrial, impact, legibility, heritage, signage, editorial, blocky, bracketed, ink-trap hints, soft corners, compact.
A heavy slab serif with broad proportions, strong rectangular stems, and pronounced bracketed slabs that read as squared-off yet slightly softened at key joins. Counters are generous for the weight, with round letters (O, C, G) staying open and the lowercase maintaining clear differentiation through sturdy terminals and thick shoulders. The design shows subtle shaping at interior corners and joins that prevents clogging and adds a faint “carved” feel, while overall rhythm remains steady and emphatic in both display sizes and tight settings. Numerals are large and weight-matched, with simple, sign-like forms and bold horizontal emphasis.
Best suited to headlines, posters, and branding where a bold, dependable voice is needed. It also fits packaging and signage-style applications that benefit from sturdy letterforms and clear, high-impact texture in short to medium text blocks.
The tone is assertive and workmanlike, with a friendly vintage flavor reminiscent of athletic, editorial, and poster typography. Its mass and confident slabs project stability and impact, while the slightly softened shaping keeps it approachable rather than severe.
Likely intended as an attention-forward slab serif that balances classic, vintage cues with practical readability at large sizes. The design emphasizes strong structure, wide stance, and consistent weight to deliver immediate presence in display typography.
The face holds up well in dense lines thanks to open counters and strong silhouette clarity; the slab treatment gives a consistent baseline and cap-line presence that reads as structured and authoritative.