Script Etrih 10 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, playful, retro, friendly, soft, confident, signage feel, cheerful display, brand voice, headline impact, vintage flavor, rounded, swashy, bouncy, puffy, brushy.
A heavy, brush-like script with rounded terminals and inflated, cushiony curves. Strokes show a gentle diagonal slant and moderately varying thickness, with soft joins and teardrop-like entry/exit shapes that keep counters relatively open despite the weight. Letterforms are compact with a low x-height and energetic rhythm, mixing smooth connecting behavior with some letter-specific separations; capitals lean more ornamental with broad swashes and looping structures.
Best suited to short display settings where its bold strokes and swashy forms can breathe—headlines, brand marks, labels, packaging, and poster-style typography. It can work for emphatic pull quotes or titling, but is likely most effective when used sparingly rather than for long passages.
The overall tone is upbeat and nostalgic, evoking mid-century signpainting and casual display lettering. Its bold, rounded shapes feel welcoming and a bit cheeky, with a lively bounce that reads as expressive rather than formal.
The design appears intended as a bold, characterful script that captures the feel of hand-lettered brush signage while remaining consistent and repeatable as a typeface. Its rounded proportions and decorative capitals suggest a focus on personality and impact in branding and display applications.
In text, the weight and tight internal spaces can make small sizes feel dense, while larger settings highlight the sculpted curves and distinctive swash capitals. Numerals follow the same soft, rounded construction and maintain a consistent, friendly presence alongside the letters.