Sans Normal Mydis 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Crique Grotesk' by Stawix and 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, playful, punchy, impact, approachability, display clarity, brand voice, chunky, rounded, soft corners, compact counters, heavy joins.
A chunky, rounded sans with heavy strokes and compact internal spaces. Curves are broadly circular and terminals tend to be softly squared, giving letters a sturdy, blocky silhouette rather than a sleek geometric one. The lowercase shows single-storey forms (notably a and g), with short ascenders and sturdy bowls that keep color dense. Overall spacing and proportions favor strong word shapes and clear massing, with simplified joins and minimal interior detailing.
This font performs best in large sizes where its thick strokes and rounded construction read as intentional personality—headlines, posters, logos, packaging, and storefront-style signage. It can work for short bursts of text (taglines, labels, UI callouts) when ample size and spacing are used to keep the dense counters from clogging.
The tone is bold and approachable, with a slightly retro, sign-like friendliness. Its hefty shapes feel assertive and informal at the same time, creating a lively voice suited to attention-grabbing typography rather than quiet, text-first neutrality.
The design appears intended to deliver maximum impact with a friendly, rounded sans voice—prioritizing strong silhouette and punchy presence over delicate detail. Its simplified forms and consistent, heavy construction suggest an emphasis on display clarity and brand-forward messaging.
The numerals share the same heavy, rounded construction; the 0 is very oval and the 1 is a simple upright form, reinforcing a straightforward, display-oriented character. Large apertures are limited and counters run tight in letters like e, a, and s, which increases visual weight in paragraphs.