Slab Contrasted Suhe 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, sports branding, packaging, western, athletic, industrial, retro, assertive, impact, ruggedness, display clarity, vintage poster, blocky, bracketed, ink-trap, square, sturdy.
A heavy, block-built slab serif with broad proportions and tightly packed counters. Strokes are predominantly straight and orthogonal, with bracketed slab terminals that read as strong, rectangular feet and caps. Corners are slightly softened and several joins show small notches/ink-trap-like cut-ins that help open interior spaces at display sizes. The rhythm is compact and muscular, with sturdy horizontals and a consistent, sign-painted solidity across uppercase, lowercase, and numerals.
Best suited to display typography where impact and legibility at large sizes matter: posters, headlines, signage, and brand marks. The dense, slabbed forms also work well for packaging callouts and sports or collegiate-style graphics where a strong, durable voice is desired.
The tone is confident and workmanlike, evoking classic poster wood type, team branding, and rugged storefront signage. Its mass and squared construction project authority and durability, while the subtle corner relief adds a practical, engineered feel rather than a refined bookish one.
The design appears intended to deliver maximum visual weight and presence with a structured, rectangular slab-serif skeleton. By combining broad proportions with subtle corner cut-ins, it aims to stay readable in bold settings while maintaining a rugged, vintage-leaning character.
Uppercase forms feel particularly monumental and headline-oriented, while the lowercase maintains the same blocky logic with short, stout ascenders/descenders. Numerals share the same squared geometry and sturdy slabs, making them visually cohesive in bold price points or scoreboard-style settings.