Sans Contrasted Jala 3 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, retro, display, playful, assertive, graphic, impact, distinctiveness, retro styling, graphic texture, display branding, geometric, wedge-cut, notched, stencil-like, compressed counters.
A heavy, expansive sans with dramatic internal cut-ins and wedge-like terminals that carve sharp notches into otherwise blocky forms. Rounds (C, O, G) are built from thick, near-circular masses with small apertures, while many strokes end in diagonal slices that create a chiseled, almost stencil-like rhythm. Counters tend to be tight and often partially occluded by the signature cutouts (notably in S/s, g, 8, and several numerals), producing strong figure–ground interplay. The lowercase maintains a straightforward, single-storey construction with simple bowls and minimal detailing, and the overall texture reads dense and poster-forward at text sizes.
Best suited for headlines, posters, branding marks, and packaging where its carved geometry can read large and distinctive. It can also work for short bursts of display copy in signage or promotional graphics, especially when a retro or graphic-cut aesthetic is desired. For extended reading or small sizes, its tight counters and internal cutouts may call for generous sizing and spacing.
The font projects a bold, graphic personality with a distinctly retro, sign-painting-meets-cut-paper energy. Its sharp notches and high-impact silhouettes feel energetic and slightly mischievous, turning familiar letterforms into attention-grabbing shapes. The tone is confident and theatrical rather than neutral.
This appears designed to deliver maximum visual impact through simplified, geometric letterforms animated by consistent diagonal cut-ins. The intention is likely to create a memorable display voice that feels modernist in structure but stylized through chiseled, stencil-like detailing for extra character.
The design’s most defining feature is the consistent use of diagonal bite-outs and slit-like joins, which add motion but can reduce clarity in smaller settings where counters and apertures close up. Spacing and sidebearings appear tuned for headline use, with strong black shapes forming a cohesive, punchy line. Numerals echo the same carved treatment, especially in 3, 5, 8, and 9.