Sans Normal Apkeb 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, posters, modern, friendly, clean, approachable, geometric, versatility, clarity, modernity, approachability, rounded, open apertures, high contrast-free, crisp terminals, circular bowls.
A clean sans with largely circular bowls and smoothly rounded curves paired with straight-sided stems. Stroke weight stays even throughout, with crisp, uncomplicated terminals and a calm, consistent rhythm. Uppercase forms read broadly geometric (notably the round O/C and balanced E/F), while the lowercase mixes geometric construction with readable details like open apertures and clear counters. Numerals follow the same plain, even-color approach, with simple shapes and strong legibility at display sizes.
Well-suited to brand identities and marketing headlines that want a modern, approachable voice. Its even stroke and open shapes also work for interface labels, wayfinding, and short-to-medium text settings where clarity and steady typographic color are important.
The overall tone is contemporary and personable rather than austere, with rounded forms that feel friendly and accessible. It reads neutral and professional, suggesting clarity and everyday usability over ornament or strong historical flavor.
The design appears intended as a versatile, general-purpose sans that prioritizes straightforward geometry and clean readability. It aims to deliver a contemporary look that feels friendly and neutral, making it adaptable across both editorial display and practical communication.
Proportions favor spacious counters and clear letter separation, which helps the text sample maintain an even texture and avoids visual noise. The design language stays consistent across caps, lowercase, and figures, reinforcing a cohesive, no-nonsense sans identity.