Sans Normal Agbis 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, 'Harmonia Sans' and 'Harmonia Sans Paneuropean' by Monotype, 'TT Norms Pro' by TypeType, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, friendly, confident, clean, clarity, impact, approachability, versatility, geometric, rounded, crisp, open.
A sturdy sans with broadly geometric construction and round counters. Strokes are even and weighty, with smooth curves and clean terminals that read as mostly straight-cut rather than tapered. Proportions are compact and efficient, with generous internal space in letters like O, D, and P and open apertures that stay clear at display sizes. Curves and joins are well-controlled, producing a consistent rhythm across capitals, lowercase, and figures.
Best suited to headlines and short-form text where a clear, modern voice is needed—brand marks, packaging, posters, and signage in particular. The sturdy shapes and open counters also make it a practical option for UI labels and navigation where bold clarity is beneficial.
The overall tone feels contemporary and approachable, projecting clarity and confidence without looking rigid. Its rounded forms and generous counters give it a friendly, accessible voice suited to straightforward communication.
The design appears intended as a straightforward, contemporary sans that prioritizes clarity and impact through geometric rounding, consistent stroke weight, and uncomplicated letterforms. It aims to be versatile in display-oriented settings while keeping a friendly, accessible presence.
Capitals present a strong, sign-like presence, while the lowercase keeps a simple, workmanlike structure with single-story forms visible for a and g. Numerals are robust and highly legible, matching the letterforms in weight and curvature for a cohesive typographic color.