Sans Contrasted Hipe 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids branding, logos, playful, chunky, quirky, retro, friendly, novelty display, friendly impact, handmade feel, retro poster, rounded, blobby, soft corners, bouncy, cartoonish.
A heavy, rounded display sans with irregular, hand-cut geometry and subtly uneven widths from letter to letter. Strokes are broadly monolinear but show noticeable optical modulation where curves pinch and joins thicken, giving a lively, handmade rhythm. Counters are generally small and often off-center, and terminals tend toward soft wedges and scooped notches rather than clean, mechanical cuts. The overall silhouette reads compact and sturdy, with a tall lowercase presence and simplified, high-impact forms.
Best suited for short, attention-grabbing typography such as posters, headlines, event promos, packaging, and logo wordmarks where its bold shapes can be appreciated. It also works well for playful brand systems, children’s or entertainment-oriented designs, and punchy social graphics, especially at medium-to-large sizes.
The font conveys a cheerful, mischievous tone—more toy-box and poster than corporate or editorial. Its wobble and chunky shapes suggest humor and informality, evoking mid-century novelty lettering and cut-paper signage aesthetics.
The design appears intended to deliver maximum visual impact with a friendly, humorous voice, using controlled irregularity and chunky silhouettes to feel handmade and distinctive. It prioritizes character and memorability over neutral readability, making it a natural choice for expressive display settings.
Round letters like O and Q feature distinctive counter placement that adds personality, while angular letters (K, V, W, X, Y, Z) are rendered as bold wedges that keep the texture energetic. Numerals match the same chunky, slightly irregular construction for consistent headline impact, though dense settings may need generous tracking to avoid dark spots.