Serif Normal Vemos 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial design, magazine titles, fashion branding, luxury packaging, book covers, editorial, elegant, fashion, refined, contemporary, luxury tone, editorial clarity, modern elegance, display impact, refined text, hairline serifs, didone-like, crisp, high waisted, delicate.
This serif presents a sleek, high-fashion text voice with pronounced thick–thin modulation and hairline finishing. Stems are straight and firm while curves turn with sharp, clean transitions, creating crisp joins and a polished, graphic texture. Serifs are fine and minimally bracketed, with tapered terminals that keep counters open and the overall rhythm airy. Proportions feel balanced rather than condensed, and spacing reads even in running text, with a distinctly vertical stress in round letters and a calm, controlled baseline.
It performs best in editorial environments where high contrast and delicate serifs can be rendered cleanly—magazine headings, pull quotes, book cover titling, and upscale brand systems. It also suits luxury packaging and invitations where a refined, high-end typographic tone is desired.
The tone is poised and luxurious, leaning toward modern editorial elegance rather than rustic or handwritten warmth. Its contrast and razor-like details create a sense of sophistication and ceremony, well suited to premium, style-led communication.
The design appears intended to deliver a contemporary, couture-leaning serif that combines classical high-contrast structure with restrained, modern detailing. It prioritizes elegance, sharpness, and a polished page color for premium editorial and branding contexts.
The caps show a stately, display-friendly presence with sharp apexes and fine finishing, while the lowercase maintains a measured, bookish cadence at larger text sizes. Numerals echo the same refined contrast, giving figures a formal, boutique feel in headings and pull quotes.