Sans Contrasted Optu 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, modern, editorial, refined, fashion, airy, editorial impact, luxury feel, modern elegance, display clarity, high-contrast, monoline hairlines, crisp, clean, sleek.
This typeface is a high-contrast sans with sharp, clean geometry and conspicuously thin hairlines paired with heavier verticals. Curves are smooth and taut, terminals are mostly straight and unbracketed, and the overall construction reads precise and contemporary rather than calligraphic. The lowercase shows a single-storey a and g, open apertures, and a relatively compact, even x-height with tall ascenders. Numerals follow the same contrast logic, with slender joins and prominent thick strokes that create a bright, airy texture in text.
Best suited to display typography such as headlines, magazine layouts, pull quotes, and brand marks where the dramatic contrast can be appreciated. It can work in short text blocks at comfortable sizes with adequate leading, and is especially effective in high-end packaging or campaign graphics where a crisp, refined voice is desired.
The tone is polished and design-forward, with a cool, editorial sophistication. Its strong thick–thin rhythm suggests luxury, fashion, and modern cultural branding, while the sans structure keeps it feeling current and minimal rather than traditional.
The design appears intended to merge a minimalist sans skeleton with fashion-style contrast, creating a contemporary display face that feels elegant and distinctive without relying on serifs or ornamental details.
Contrast is applied consistently across the set, producing a lively shimmer at display sizes. The thin strokes and delicate joins give the face a lightweight visual sparkle, but also make spacing and size choices important to preserve clarity.