Sans Normal Abrug 3 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, user interfaces, product design, modern, clean, technical, dynamic, neutral, modernize, add motion, improve clarity, maintain neutrality, oblique, geometric, open counters, crisp, streamlined.
This typeface is an oblique sans with smooth, rounded construction and a consistent, even stroke. Curves are drawn with clean elliptical geometry and open apertures, while straight strokes and terminals stay crisp and largely unadorned. Proportions feel slightly expanded, giving letters generous interior space and clear silhouettes; round forms like O and 0 read broad, and diagonals (V, W, X, Y) create a steady forward rhythm. The lowercase shows a compact, workmanlike structure with simple, single-storey shapes where applicable and a straightforward, legible numeral set that matches the overall slant and width.
It suits modern branding, short headlines, and display settings where a forward-leaning, streamlined sans can add momentum without sacrificing clarity. The open counters and generous width also make it a practical choice for interface labels, product graphics, and editorial callouts where clean word shapes are important.
The overall tone is contemporary and efficient, with a mild sense of motion from the oblique stance. It feels pragmatic rather than expressive, projecting clarity and a lightly technical, UI-adjacent character without becoming cold.
The design appears intended to offer a clear, contemporary oblique companion for general-purpose use—combining geometric smoothness with restrained detailing to stay versatile across display and functional typography.
Spacing appears comfortable, helping the slanted forms avoid collisions in text. The punctuation and word shapes in the sample paragraph maintain a consistent texture, with the slant doing most of the personality work while the forms remain restrained.