Sans Normal Radah 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, branding, signage, friendly, playful, approachable, soft, casual, approachability, cheerfulness, simplicity, high impact, rounded, chunky, bubbly, smooth, open.
A rounded sans with heavy, softly contoured strokes and fully eased terminals that read as pill-like rather than sharply cut. Curves are generous and circular, with compact counters and minimal contrast, giving letters a smooth, rubbery texture. Proportions feel slightly informal and hand-warmed: bowls are plump, joins are gently blended, and diagonals (as in V/W/Y) are thick and stable without becoming rigid. Spacing appears comfortable and open in text, supporting clear word shapes at display sizes.
Best suited to headlines, short copy, and prominent UI or signage where a friendly, easygoing voice is desired. It can work well for branding and packaging in family-oriented, food, lifestyle, or playful product contexts, and for posters where softness and impact need to coexist.
The overall tone is cheerful and welcoming, with a kid-friendly softness that feels contemporary and informal. Its rounded geometry and chunky color convey warmth and simplicity, making the texture feel more conversational than corporate.
The design appears intended to deliver strong visibility with a gentle, non-intimidating personality—combining substantial stroke weight with rounded, simplified forms for approachable display typography.
Distinctive round dots on i/j and the generally softened corners across the set reinforce a cohesive, buoyant rhythm. Numerals follow the same rounded construction, keeping a consistent, friendly voice across alphanumerics.