Slab Contrasted Miru 7 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Basilio' by Canada Type, 'Old Towne Pro' by RMU, and 'Zirkus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, logos, packaging, industrial, poster, western, vintage, robust, space saving, high impact, retro display, branding, slab serif, blocky, condensed, vertical stress.
A condensed slab-serif with heavy, vertical stems and pronounced rectangular slabs that read as deliberate blocks rather than delicate serifs. Forms are largely geometric with squared terminals, tight apertures, and compact counters, producing a dense, high-ink texture. Rounded letters like O and Q keep a tall, pill-like silhouette, while junctions and shoulders stay firm and minimally tapered. The overall rhythm is vertical and even, with sturdy horizontals and a slightly engineered, cut-from-solid feel.
Best suited to display settings where density and punch are desirable—headlines, poster typography, storefront or wayfinding signage, and bold branding marks. It can also work well on packaging and labels that benefit from a rugged, vintage-influenced slab-serif voice.
The tone is bold and utilitarian, evoking vintage poster lettering and frontier/industrial signage. Its chunky slabs and compressed proportions project toughness and urgency, with a no-nonsense, attention-grabbing presence.
The design appears intended to maximize impact in narrow horizontal space while retaining the unmistakable authority of slab serifs. Its squared, blocklike construction suggests an aim toward durable, sign-painting and poster-era aesthetics with strong legibility at large sizes.
In the sample text, the strong slabs and tight internal spaces create a dark overall color, especially in longer lines, which enhances impact but can reduce clarity at smaller sizes. Numerals follow the same condensed, block-built logic, reinforcing a consistent display-oriented character.