Sans Normal Samob 3 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, casual, hand-drawn, approachable, quirky, human warmth, casual legibility, friendly display, handmade feel, monoline, rounded, soft, tall, lively.
This typeface uses simple, monoline strokes with softly rounded terminals and slightly irregular curves that give it a drawn, human touch. Proportions run tall and compact, with narrow letters, modest apertures, and rounded bowls that stay consistent across cases. The lowercase is clean and straightforward, with a single-storey feel in several forms and a clear, open rhythm; ascenders are noticeably tall while counters remain uncluttered. Overall spacing reads even, and the forms retain a gentle wobble that feels intentional rather than distressed.
It suits short-to-medium display text where a friendly, handmade impression is useful: brand wordmarks, packaging, café or boutique signage, posters, and social graphics. It can also work well for educational or children-oriented materials where clarity and warmth matter more than strict neutrality.
The tone is warm and informal, like neat marker lettering—more personable than technical. Its slight irregularity adds charm and approachability, suggesting a relaxed, friendly voice without becoming overly playful or cartoonish.
The design appears intended to provide an easygoing sans with a human, hand-rendered flavor while maintaining legibility and consistent typographic structure. It aims for a balanced “informal but clean” texture that feels approachable in contemporary display settings.
Round characters (like C, G, O, and e) emphasize smooth, elliptical construction, while straighter letters keep subtle curvature at joins and endpoints. Numerals follow the same friendly, monoline logic, keeping a consistent texture alongside text.