Sans Superellipse Harog 7 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, ui labels, posters, headlines, modern, friendly, clean, robust, playful, approachability, clarity, impact, consistency, modernity, rounded, blocky, geometric, soft-cornered, high-contrast-free.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently even stroke weight. Curves are broad and smooth with softened corners, while horizontals and verticals stay firm and straight, producing a sturdy, compact texture. Counters are relatively tight in letters like a, e, and s, and terminals are typically flat, reinforcing a crisp, engineered rhythm. The lowercase shows single-storey a and g, with a short crossbar on t and a simple, open-shouldered r.
Best suited to display-forward applications where clarity and impact matter: brand identities, packaging, wayfinding-style labels, app or dashboard headings, and bold marketing headlines. It can work in short text blocks, but its dense counters and heavy color favor larger sizes and punchy messaging.
The overall tone is contemporary and approachable: solid and dependable, yet softened by rounded forms that keep it from feeling harsh. Its chunky silhouettes read as confident and slightly playful, making it feel friendly and “product-like” rather than formal or editorial.
The design appears intended to deliver a modern, geometric voice with softened edges—combining strong presence with an approachable, consumer-friendly feel. Its superellipse logic and simplified detailing suggest a focus on consistency across letterforms and reliable readability in bold, high-contrast contexts.
The numerals match the same squared-round geometry; the 0 is an upright superellipse, and figures like 2 and 3 use flattened joins and broad curves that maintain a consistent, sturdy color. Uppercase forms are wide and stable, with simplified geometry and minimal modulation that supports strong legibility at a glance.