Sans Superellipse Utkap 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Aspire' and 'Aspire SmallCaps' by Grype and 'Logik' by Monotype (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, futuristic, tech, industrial, sporty, confident, modernize, futurism, impact, systematic, rounded corners, squared curves, geometric, extended, boxy.
A geometric sans built from rounded-rectangle and superelliptic shapes, with broad, extended proportions and a sturdy, uniform stroke. Corners are consistently softened, producing squarish curves in bowls and counters (notably in C, D, O, Q, and the lowercase). Apertures tend to be controlled and compact, while horizontals and terminals feel clean and engineered; curves transition into flats with a deliberate, machined rhythm. The lowercase is streamlined and modern, with single-storey a and g, and figures follow the same rounded-square construction for a cohesive, display-oriented texture.
Best suited for short-to-medium setting where its distinctive squared-round forms can lead: headlines, branding, and prominent UI/tech labeling. It works especially well on posters, product packaging, and sports or esports identities where a modern, engineered voice is desired; for long-form text, it will be most comfortable at larger sizes with generous spacing.
The overall tone is sleek and high-tech, suggesting contemporary interfaces, motorsport branding, and sci-fi or cyber aesthetics. Its wide stance and squared-round geometry read as assertive and performance-driven, with a polished, product-design sensibility rather than a casual or humanist feel.
The font appears intended to deliver a contemporary, futuristic sans with a controlled, modular construction—combining soft corners with crisp flats to create a robust, display-friendly identity. Its consistent superelliptic geometry suggests a focus on brand recognition and a cohesive system across letters and numbers.
The design maintains a consistent geometry across letters and numerals, giving text a tight, modular cadence. The round-square counters and shortened curves can make letterforms feel compact inside their widths, which increases impact at larger sizes and reinforces the engineered look.