Sans Contrasted Lobig 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, children’s media, playful, whimsical, friendly, airy, handmade, humanized sans, hand-lettered feel, warmth, distinctiveness, calligraphic, tapered, rounded, lively, bouncy.
A lightly drawn sans with gently modulated strokes and frequent tapered terminals that mimic a broad-pen or brush lift. Forms are round and open with soft curves, narrow joins, and a subtly irregular rhythm that keeps counters generous and shapes lively. Several glyphs show asymmetrical details and slight baseline buoyancy, with occasional spur-like terminals (notably on K, R, and some lowercase) that add texture without becoming decorative. Numerals follow the same soft, curving logic, with looped figures and flowing diagonals rather than rigid geometry.
Well suited to branding, packaging, and headline settings where a friendly, handcrafted voice is desired. It can also work for short-to-medium editorial blurbs, invitations, and cultural/event materials, especially when a warm, informal texture is preferred over strict uniformity.
The overall tone is informal and upbeat, combining a clean sans foundation with a hand-touched, storybook feel. Its gentle contrast and tapered endings read as approachable and human, suggesting creativity and warmth rather than corporate neutrality.
The design appears intended to blend the clarity of a sans with the charm of hand lettering through controlled stroke modulation and tapered terminals. It aims to feel personable and distinctive while remaining readable in typical display and text sizes.
The font’s character comes from consistent stroke tapering and a slightly elastic width behavior across glyphs, which creates a conversational, handwritten cadence in longer text. Round letters (O, C, G) stay smooth and open, while straight-stem letters introduce mild flaring and subtle hooks that keep the texture animated.