Serif Normal Esdi 7 is a regular weight, wide, high contrast, italic, normal x-height font visually similar to 'ITC New Veljovic' by ITC (names referenced only for comparison).
Keywords: editorial, book design, magazines, headlines, pull quotes, elegant, literary, classic, refined, expressive, editorial emphasis, classical voice, elegant display, calligraphic flavor, bracketed serifs, calligraphic, sheared axis, sharp terminals, tapered strokes.
This is a high-contrast italic serif with a pronounced rightward slant and crisp, bracketed serifs. Strokes transition quickly from thick stems to hairline joins, giving counters a bright, open feel and emphasizing diagonal movement throughout. Terminals are sharp and tapered, with a subtly calligraphic modulation that shows in the curved letters and in the lively, angled cross-strokes. Proportions are generous and somewhat extended, producing a smooth, airy rhythm in setting and a distinctly editorial texture at display sizes.
It performs best in editorial typography such as magazine headlines, book jackets, section openers, and pull quotes where its contrast and italic motion can be appreciated. It can also serve as a refined accent face for emphasis within a serif text system, especially for titles, lead-ins, and short passages.
The tone is cultured and expressive, combining formal serif tradition with a dynamic, forward-leaning energy. It reads as literary and upscale, suitable for contexts that want sophistication without feeling static or rigid.
The design intention appears to be a conventional italic serif tailored for refined, high-contrast display and editorial emphasis, prioritizing elegance, rhythm, and a classical typographic voice with a touch of calligraphic flair.
The italic construction is consistent across capitals and lowercase, with a noticeable emphasis on diagonals and a slightly theatrical flare in curves and entry/exit strokes. Numerals share the same contrast and slant, helping mixed text maintain a cohesive, elegant color.