Sans Normal Ugroy 3 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, modern, sporty, assertive, technical, speed, impact, emphasis, modernity, clarity, slanted, geometric, clean, crisp, compact.
A heavy, forward-slanted sans with rounded, geometric bowls and confident, tapered joins. Strokes are sturdy and relatively even, with subtle modulation at curves and terminals that keeps counters open and shapes readable. The design reads wide and energetic, with generous curves in letters like C, O, and G, and a slightly squarer, engineered feel in diagonals and cross-strokes. Numerals follow the same robust, italicized construction, with smooth, continuous curves and a consistent angle across the set.
Well suited to headlines, campaign graphics, and branding where a strong, kinetic voice is needed. It can also work for short bursts of text—taglines, callouts, and UI promo panels—where slanted emphasis and bold presence improve scanning and impact.
The overall tone is fast and purposeful, suggesting motion and emphasis without becoming overly decorative. It feels contemporary and performance-oriented—strong enough for attention-grabbing display while staying clean and controlled.
The design appears intended to deliver a bold, modern italic voice with a geometric backbone—prioritizing momentum, visibility, and a streamlined silhouette for display-forward typography.
Curves are prioritized over sharp corners, which softens the heaviness and helps maintain clarity at larger sizes. The italic slant is consistent across uppercase, lowercase, and figures, creating a cohesive rhythm in words and long lines.