Sans Superellipse Yihy 7 is a very bold, very wide, high contrast, upright, tall x-height font visually similar to 'House Sans' and 'House Soft' by TypeUnion (names referenced only for comparison).
Keywords: posters, sports branding, headlines, packaging, logo design, sporty, industrial, retro, assertive, playful, maximum impact, display emphasis, brand presence, rugged clarity, retro-modern, blocky, compact, rounded corners, flat terminals, ink-trap feel.
This typeface uses heavy, block-like forms built from rounded-rectangle geometry, producing squarish counters and softened outer corners. Strokes are largely monolinear, with subtle notches and cut-ins at joins and corners that create an ink-trap-like bite and keep apertures open at display sizes. Proportions are broad and stable, with short extenders and a tall, sturdy lowercase that stays visually close to the caps. Curves tend to flatten into straight segments, and terminals are blunt, reinforcing a mechanical, stamped feel.
Best suited for posters, headlines, and short statements where maximum impact and quick recognition matter. It also fits sports and fitness branding, energetic product packaging, and bold logo wordmarks that benefit from a sturdy, rounded-industrial voice. For longer blocks of text, it will be most effective as a display face with extra spacing to preserve clarity.
The overall tone is loud and confident, with a sporty, industrial energy that reads immediately at a distance. Its rounded-square construction adds a friendly, game-like flavor, while the sharp cut-ins keep it from feeling soft or bubbly. The result feels suited to bold messaging and punchy, high-impact headlines.
The design appears intended to deliver maximum visual punch through simplified, squared-off shapes with rounded corners and purposeful cut-ins that support legibility at heavy weights. It aims for a contemporary display look with retro-industrial cues, prioritizing strong silhouettes and a consistent, engineered rhythm in both caps and lowercase.
The numerals and round letters (like O/0 and C/G) emphasize squarish interiors, which strengthens the font’s compact, engineered rhythm. The lowercase maintains strong presence—especially in a, e, s, and g—making mixed-case settings feel consistently weighty. Tight internal counters and strong silhouettes suggest it will perform best when given generous tracking and line spacing in longer headline blocks.