Print Pirag 2 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: posters, packaging, branding, social media, book covers, playful, friendly, handmade, casual, breezy, hand-lettered feel, casual display, friendly branding, expressive texture, brushy, rounded, bouncy, lively, imperfect.
A casual handwritten print with brush-like strokes and visibly varied stroke pressure. Letterforms are mostly upright with soft, rounded terminals and occasional tapered flicks, giving the texture of a marker or brush pen. Proportions are compact and slightly condensed, with a modest x-height and uneven, humanized widths and curves that keep the rhythm lively rather than strictly uniform. Capitals are simple and bold in silhouette, while lowercase forms lean more fluid and looped, especially in descenders and joins within individual letters.
Well-suited to display use where a friendly handmade voice is desired, such as posters, product packaging, café or boutique branding, social graphics, and book covers. It performs best at larger sizes for headlines, tags, pull quotes, and short phrases where its textured strokes and lively irregularity can be appreciated.
The overall tone is warm, approachable, and lightly whimsical, with an energetic hand-drawn character that feels informal and personable. The imperfect, pressure-driven strokes read as expressive and conversational rather than polished or corporate.
The design appears intended to mimic quick, confident hand lettering with a brush or marker, prioritizing charm and expressiveness over strict geometric regularity. Its compact proportions and punchy silhouettes suggest a focus on attention-grabbing display typography with an approachable, personal tone.
In text, the font maintains good momentum through repeated rounded stems and soft curves, with distinctive looped forms in letters like g, j, y, and z that add personality. Numerals share the same brushy construction and rounded ends, keeping the set visually consistent for casual headings and short numeric callouts.