Slab Contrasted Urva 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Raleigh' by Bitstream, 'Raleigh' by Linotype, 'Raleigh' by ParaType, 'Raleigh Serial' by SoftMaker, and 'Raleigh' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, vintage, confident, traditional, industrial, impact, heritage, authority, readability, personality, chunky, bracketed, ink-trap, sculpted, compact.
A heavy, sculpted serif with slab-like, bracketed terminals and a distinctly chiseled silhouette. Strokes are thick with noticeable contrast and tight interior counters, creating a dense, poster-ready texture. Serifs read as blocky and slightly flared, with small notches and ink-trap-like cut-ins at joins that sharpen the rhythm and keep dark areas from clogging. Rounds are full and steady, while diagonals and arms (notably in K, R, and y) carry crisp, faceted transitions that reinforce a robust, carved feel.
Best suited to display sizes where its dense weight, slabbed serifs, and carved details can read clearly—headlines, posters, labels, packaging, and storefront-style signage. It also works for short subheads or pull quotes when a bold, traditional voice is desired, but its tight counters make it less ideal for long body text at small sizes.
The overall tone is assertive and workmanlike, with a clear nod to vintage display typography. It suggests heritage and reliability—more old-time print shop than contemporary minimalism—while maintaining enough crispness to feel purposeful and energetic.
Likely designed to deliver a strong, classic display voice with slab-serif authority and a slightly engraved, print-era character. The combination of chunky serifs, controlled contrast, and sharpened joins appears aimed at producing a powerful typographic color for impactful titles and identity work.
Capitals are commanding and broadly proportioned, giving headlines a strong horizontal presence. The lowercase keeps a solid, compact color with slightly quirky details in terminals and joins, adding personality without becoming decorative. Numerals are thick and stable, matching the letterforms’ dark, high-impact rhythm.