Sans Normal Videw 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to '35-FTR' by ILOTT-TYPE, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, and 'Magnify' by XdCreative (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, sporty, dynamic, friendly, modern, confident, express motion, add emphasis, modernize tone, improve clarity, oblique, rounded, geometric, clean, energetic.
A slanted sans with rounded, geometric construction and sturdy, uniform strokes. Curves are smooth and generously radiused, with wide bowls and open apertures that keep the shapes clear at display sizes. Terminals are clean and mostly straight-cut, and the overall rhythm leans forward consistently, giving the letters a fast, cohesive flow. Figures are similarly rounded and solid, matching the letterforms’ compact, contemporary proportions.
This font is well suited for branding systems that want motion and friendliness, as well as headlines, posters, and promotional graphics where impact matters. It can work effectively on packaging and product labels that benefit from a clean, modern voice, and it naturally fits sports, fitness, and active-lifestyle applications.
The overall tone feels energetic and upbeat, with a sporty forward motion and a friendly softness from the rounded forms. It reads as modern and practical rather than formal, suggesting speed, activity, and approachability.
The design appears intended to deliver a contemporary sans voice with built-in motion, using rounded geometry and an oblique stance to create emphasis without relying on ornament. It prioritizes bold, legible silhouettes and a cohesive forward rhythm for energetic display typography.
The uppercase and lowercase share a consistent oblique angle, and the design favors simple, high-clarity silhouettes over intricate detailing. The sample text shows strong word-shape continuity, making it well suited to short lines and emphatic messaging where the slant adds momentum.